PRC Communities

Communities connect our members to each other, to important issues in our industry and to knowledge that helps them do their jobs better and grow their agencies.  We offer Communities representing important functions within PR firms – COO, CFO, Data & Analytics, Digital & Social, HR and new this year, Diversity & Inclusion.  We invite you to join ad find out why Communities are one of The PRC’s most valued benefits.

PRC Agency Forum

Objective: An interactive peer group of similarly-sized PRC member-agency CEOs whose goal is to learn and share in a trusted environment with an initial emphasis on personal leadership development, revenue growth and talent.

  • Aaron Schoenherr, Greentarget
  • Renzi Stone, Saxum
Special Interest Calls

Objective: The PR Council offers a series of special interest calls that agency leaders can opt into. The calls offer peer and expert discussion on business relevant topics, such as new business, talent, diversity, company culture, data and analytics, and more.

COO

Objective: Develop and share best practices that impact the core business operations of the communications industry.

Bryan Harris, Taylor
Stephanie Towers, Laura Davidson Public Relations

CFO

Objective: Assess the dynamics of growing and managing a communications firm in contemporary ways; design of the annual business benchmark study; and contribute to the debate on value and ROI for our industry.

  • Mark Thorne, Hill + Knowlton Strategies
Data & Analytics

Objective: Share insights, tools and recommendations in data and analytics to advance the industry in this space.

  • Chuck Hemann, W20 Group
Digital

Objective: Pioneer the new media and digital space through meaningful partnerships, learning & development programs and insightful research.

  • Christa Conte, Hotwire
  • Steve Bauer, FleishmanHillard
Diversity & Inclusion

Objective: Champion and support all levels of talent working to increase D&I within our Member firms.

  • Soon Mee Kim, Porter Novelli
  • Helen Shelton, Finn Partners
Ethics

Objective: Advocate for ethics within the communications agency industry through thought leadership and events.

  • Anne Green, G&S Business Communications
  • Peter Verengia, Fleishman Hillard
HR

Objective: Identify and assess talent trends and share HR policies and best practices with Member agencies.

  • Jody Johnson, M Booth
  • Gina Seamen, Ketchum
Women of the Council

Objective: Advocate for women through a consistent pipeline of strong female leaders, mentors and allies, to engender more women leaders, and to achieve equality in the top positions at PR firms of all sizes.

  • Virignia Devlin, Current Marketing
  • Maureen Lippe, Lippe Taylor
  • Barby Siegel, Zeno Group
PRC Committees

Audit Committee

Objective: Participate in an annual audit of the finances of the Association and oversee the implementation of safeguards to protect the financial integrity of the Association.

  • Jason Buerkle, RF Binder
  • Jon Silvan, Global Strategy Group
  • Mark Thorne, Hill & Knowlton Strategies

Critical Issues Forum

Objective: Assist the PRC team in planning and executing the Critical Issues Forum

  • Chicago Lead: Virginia Devlin, Current
  • New York Lead: Heidi Hovland, DeVries Global

Diversity & Inclusion

Objective: Define D&I initiatives annually and oversee D&I programs put on by the PRC to better the industry.

  • Mildred Galvin, FleishmanHillard
  • Soon Mee Kim, Porter Novelli
  • Lisa Moehlenkamp, FleishmanHillard
  • Josette Robinson, Prosek
  • Trisch Smith, Edelman
  • Kimberly Stohl, Citizen Relations
  • Tonya Veasey, OCG PR
  • Jeff Wilson, Padilla

Eligibility and Membership

Objective: Approve or deny all applications for Membership into the PRC according to eligibility requirements.

  • Luke Lambert, G&S Communications
  • Marty McDonald, Fahlgren Mortine
  • Colleen Moffitt, Communique
  • Kathy Tunheim, Tunheim Communications

Executive Committee

Objective: Support the PRC team by exercising some, or all of the Board’s powers between Board meetings. 

  • Matthew Harrington, Edelman (Chair)
  • Lee Caraher, Double Forte (Secretary)
  • Jon Silvan, Global Strategy Group (Treasurer)
  • Renee Wilson, PR Council (President)

Leadership/Governance Committee

Objective: Oversee the selection and nomination of new Board members. Responsible for the proper conduct of all elections, including the criteria for each Tiers of Membership annually.

  • Julie Batliner, Carmichael Lynch Relate
  • Matthew Harrington, Edelman
  • Jon Silvan, Global Strategy Group
  • Barby Siegel, Zeno Group

News Literacy Project

Objective: Work with PRC members to be involved in fighting “fake news” and supporting media literacy in the U.S.

  • Anne Green, CooperKatz
  • Ralph Katz, CooperKatz
  • Daryl McCullough, Citizen Relations
  • Ken Makovsky, Makovsky

PRC Next

Objective: Partner with PRC on various initiatives and bring new thinking to industry challenges & opportunities

  • Dale Bornstein, M Booth