*Available only to PR Council Member agencies

Explore the bite-sized learning modules of the PR Council’s Data and Digital Certification for PR Pros powered by AVADO. 

Covering both digital marketing and data analytics, the content of this interactive course is specifically designed for the PR agency professional. Boost digital and data know-how across your entire organization with the skills needed for the evolving PR landscape. Participants may complete the16-hour course over three months.

What You Get:

1. Expert Tutors: Learn the latest tactics and strategies from expert tutors and industry leaders

2. Master Classes: Over 15 hours of insights, talks, and deep dives from industry leaders

3. Best Practice Guides: Several best practice guides at your fingertips when you need them – with more added daily

4. Qualifications and Recognition: Get recognized by earning an official certificate, badge, and certified member status

Who Is It For?

  • Career starters in public relations who want to move up quickly in the industry
  • More advanced public relations professionals who want to keep their skills up-to-date
  • Agencies looking to up-skill the digital capabilities of their organizations



Who is the PR Council?

Representing over 100 firms, the PR Council (PRC) is a U.S. membership-based industry association designed to empower the present and next generation of communications professionals, industry innovators and business leaders. For more information, visit www.prcouncil.net.


Who is AVADO?

AVADO helps people and business transform their talent into confident, professionally qualified, and engaged workforces. By using a blend of award-winning, interactive education programs, such as face-to-face workshops and online platforms, AVADO has helped companies such as dentsu, GroupM, Merck, and GSK transform their organizations into digital forward-thinkers. For more information, visit www.avadolearning.com/business-us.


Who is the Data and Digital Certification for?

Everyone from career starters looking to move up in their careers to seasoned public relations who want to keep their skills up-to-date can benefit from this program!


Can I watch videos or complete modules offline?

No. All the certification videos and courses can only be accessed whilst connected to the internet.


What if I’ve forgotten my username and/or password?

Please use the forgotten username/password option on the login page. Contact us at [email protected] if you’re still experiencing any issues logging in.


I’ve logged in, but I can’t see any modules

Please contact [email protected] as this is an administrative issue


I’ve completed the modules, but my badge isn’t appearing

Please give the platform about 5-10 minutes to register it, if that still doesn’t work, try logging out and then back in. If you still haven’t received it after 30 minutes, please contact us at [email protected].

Can I watch videos or complete modules offline?

No. All DDBC videos and courses can only be accessed whilst connected to the internet.